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Media Relations
We understand the importance of creating and distributing positive news coverage that enhances the reputation and credibility of your brand.
We will develop targeted media lists, and pitches, respond to media inquiries, and manage crisis communication. Our media relations is inclusive of thought leadership, strategic counsel and media training.
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Brand Partnerships
Brand partnerships can range from simple co-branding initiatives, such as a joint product launch or a cross-promotional campaign, to more complex collaborations, such as joint ventures, strategic alliances, or mergers and acquisitions.
We will find brands that align with your mission to build brand awareness, and establishing credibility. By working together, brands can leverage each other's strengths and resources to achieve greater success than they could on their own.
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Influencer Seeding
When executed effectively, social media and influencer seeding can be a powerful way to reach a wider audience and build brand awareness and credibility.
We will seek out relevant industry tastemakers and influencers to seed product to, ensuring your brand maximizes its exposure.
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Affiliate Services
As we know, PR is an ever-changing industry, and affiliate relations can be a valuable component of a comprehensive marketing and PR strategy, helping companies to expand their reach and sales while providing affiliates with an opportunity to monetize their online presence.
Our team will help your brand get set up on an affiliate platform and pitch relevant commerce editors for inclusion.
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Product Mailers
First impressions are key, and with a a product mailer we will work together to showcase and promote your brand to media and key tastemakers.
From concept to execution, we take pride in our meticulous attention to detail, ensuring that each mailer tells a unique story that captivates and engages your audience. We will work together to come up with a concept for the mailer, whether it’s new product launch, rebrand, or to boost awareness, we will make sure to leave a lasting impression.
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Media Training
In the ever-evolving media landscape, staying prepared is key. At TAV, our media training ensures that clients are well-prepared to navigate the dynamic world of media interactions, fostering effective communication, and building a strong and resilient public image.
Whether for corporate spokespersons, public figures, or organizational leaders, our media training services are designed to instill confidence and proficiency in handling media engagements with poise and professionalism.
Our Process
Analysis
Before we begin, we will connect with your team to see what your PR needs are, so that we can develop the best plan moving forward.
Strategy
Our goals will be built out to align with your overall business objectives. We will present our strategies and tactics before beginning, as well as determine key performance indicators so everyone is in lock step.
Implementation
Once the strategy is place, outreach to media / influencers / tastemakers will begin. Our promise is to always be transparent and provide weekly updates.
*To explore our case studies, please email us at info@tavcommunications.com